Supporting clearer veterinary communication
Clarity when it matters most.
What I do
I help veterinary practices turn existing client information into clear, practical guides that lead to better compliance, fewer follow-up calls and improved client confidence.
Re-write of one client information sheet (up to 2 A4 pages): from £120
Prices vary depending on the level of restructuring or design required. A fixed quote is always agreed before work begins.
I take on a limited number of rewrites each month to ensure quality and a fast turnaround (3–5 working days).
To get a fixed quote, email your information sheet to hello@shapingwords.co.uk and I’ll reply within 24 hours
Clear communication is a vital part of veterinary care, yet even when explanations are accurate and well intentioned, information doesn’t always translate into understanding once a client leaves the consultation room.
This short video explores why information can be “lost in translation” after a consultation, and how changes to language, structure, and visual hierarchy can help information recall and support better outcomes for animals and the people caring for them.
Information sheet examples
Restructuring discharge information to improve clarity, recall, and client confidence after surgery.
An observation tool designed to help owners monitor digestive symptoms and behaviour changes at home.
An infographic explaining how gut health issues may present as behavioural change, using plain language and visual structure.
Text example
Before
She may have a bandage a bandage on one of her legs. This is a pressure bandage that has been placed after removing her i/v cannula. If she has one, you can remove this an hour after you get home.
After
Your cat may have a bandage on her leg
This was put on after a small tube in her vein was removed
The bandage can be taken off 1 hour after you get home